Jeep makes reliable cars that you want to take out for an adventure—that was my initial idea, anyhow. I developed a creative concept around this and followed up with some mock-ups on how it can be used.

Where adventure begins

I liked the idea of the adventure starting in the car; once we have a car that can take us wherever we want, the adventure can begin. I also wanted to include a dog in some of the pictures to create associations with our loyal friend—having our best friend along for the adventure is surely the best thing we know, right?

I then searched for places that could showcase the car's versatility. However, I didn't want the classic, extreme off-road driving—since the car isn't suitable for those purposes. Instead, beautiful views and steep hills became what I was looking for.

The adventure begins in a Jeep Renegade, wherever you are.

Talents Anette & Mango Machete
Stunt driver Victor Mossby
Location Dolomites, Italy