Predator Cars restore old classic cars and reached out to us to build their brand. It all started with research and interview sessions as usual. We delivered a brand- and visual identity including logotype, colors, fonts to use, tonality, mock-ups, bi-folder, business cards, trade stand design. We also delivered images and a brand video including a song specially written for them.

Challenge

The biggest challange was that there was no product/car ready to photograph or film. We was forced to talk about the brand without showing a complete car.

Solution

We made a mystique feeling for the brand reveal. That something was coming and that it was going to be a beast. Silhouettes, timelapse stripes from lights, artistic voice over, film-noir, a lonely piano melody that grows into a majestic piece.

We wanted it to feel like the good old 70's but in a modern way—Because that was what the final product would be like. The best nostalgic design, but with a modern feeling.

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